Glocalization 2009

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Glocalization=Globalized Localization / Localized Globalization


Paul Wildman, Ph.D. (AU), Iona Miller (USA), and Professor Robert Pope (AU)

Science-Art Guild; May, 2008

DYNAMIC SOCIOECONOMIC TRANSFORMATION: Can we formulate tailored local responses to growth imperatives from the inevitable forces of globalization? A combination of 'Globalization' and 'Localization,' Glocalization was first used by transnational corporations to mean a global marketing adaptation strategy. This corporate "buzzword," a top-down view is NOT what this site is about.

Friedman defines glocalization as "the ability of a culture, when it encounters other strong cultures, to absorb influences that naturally fit into and can enrich that culture, to resist those things that are truly alien and to compartmentalize those things that, while different, can nevertheless be enjoyed and celebrated as different." A structural shift in information flow, Web 2.0 with social networking is about glocalization, it is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible.


DEFINITION: Diverse, over-lapping fields of global-local linkages -- pan-locality, a merging of global opportunities and local interests, aiming to create a more socio-economically balanced world, reconceptualized in non-geographical terms. Comprehensive connectedness.

Conceptually Local: Combining globalization and localization, the coined-term Glocalization proposes both theory and practice for bridging scales in an alternative equitable international system, using a mosaic of committed key actors, including a full range of local, national, international, public, private, and nonprofit entities. The meaning of globally accessible information becomes organized in its local context.

Networked Individualism: Intense local and extensive global interaction. This dynamic operates in fractally embedded spatial and cultural dimensions to mobilize social and economic interaction at the local, national and transnational levels, responding to our responsibility to future generations. Deterritorialized active learning processes rooted in mutual understanding of needs, problems and solutions. Decentralized globalization, prioritizing strategic peacebuilding.

Placeless Power & Interconnectivity: A conscious development strategy, empowering non-subjugated localities to develop direct economic and cultural relationships to the global system through information technologies, bypassing and subverting traditional power hierarchies like national governments and markets. The identity-affirming senses of place, neighborhood, town, locale, ethnicity, etc. survive (if just barely) against the global onslaught of global capitalism, media, and network identities. Systematic integration of social and economic issues.

<>MISSION: The immediate goal of glocalization's scale-relativity is practical development of pilot projects and best practice exemplars and policies that can be applied in many if not all areas. It includes proposals and concrete initiatives that promote balance of local and global dimensions via information sharing on a global or transregional basis.

VISION: Glocalization is a potential movement, a peace-building activity combining realism and idealism. It is a bottom-up view of the complex process of harmonizing local and global needs for sustainable futures. It brings globalization issues down to the human scale.

Social Synergy: Glocalization links committed local and global actors, including virtual personalities, individuals, local, national and international business, governmental and nonprofit entities, coupling and decoupling for positive sum solutions. We can harness the benefits of multinational globalization, ethical economics and repurposing open-source information for local realities by extensive local and long-distance interactions.


The basis of our technology is moving from a mechanistic to a negentropic paradigm. The most important thing happening today is a metamorphosis of human life: hyperchange, the cybernetic revolution, the biotech revolution. Business as usual is nonsustainable and cannot continue unchecked. We need a Plan B for human survival. Negentropy is arguably our greatest hope for a sustainable future rooted in HUMAN SURVIVAL TECHNOLOGIES, which doesn't mean that "technology will save us". It both creates and solves problems.

Unique physics governs matter at the nanoscale. Soon "reality chips" will put themselves and us together and culture will be revolutionized. Bioart, tweeking genetics and physical structure, is the medium of the 21st century -- 3-dimensional designing and engineering of new bodies and environments. Probably more than a million people living today were conceived in petri dishes.

Bioart is an aesthetic response to biotechnology (meta-biology). We are in a transhuman transition era we call the Information Age. Direct Brain Interface is coming soon. Quantum dots can already merge with nerves. Information is more fundamental than matter, controlling and patterning randomness; it makes matter matter.

We are heading toward an Age of Wonder, including synthetic or virtual worlds which will supercede the real world in many ways. Synthetic reality will compete for our attention. Supertrends shape the future: technological progress, economic growth, improving health, increasing mobility, environmental decline and global warming, and increasing culture shock.

Physics has jumped its classical boundaries, making a quantum leap from the domain of matter/energy to the more fundamental scale of the vacuum potential underlying field phenomena. We now consider our fundamental nature not only through biochemistry but through our energy body, living our wave-nature as well as particle-nature. The biophysical role of underlying EM fields can be demonstrated in energy medicine, quantum mechanics and field theory.

The energy body is our fundamental nature. Our consciousness has jumped out of our meatbody through technological extension; we've gone global. An analogous creative current informs ART that jumps the canvas into digital multimedia, including webart. HEALING has jumped the consulting room into nonlocality and virtuality as global distance becomes a less and less meaningful barrier.

Vision Statement / Action Plan


  • HELP ME (Basic Survival)
  • TRIBAL We (Collective Survival
  • GRATIFY Me (Immediate Wants)
  • RIGHTEOUS We (Stable Authority)
  • COMPETETIVE Me (Material Success)
  • HOLISTIC Us (Global Harmony)
  • INTERDEPENDENT Me (Sustainable World)
  • SPIRITUAL We (Collective Renewal)
Fundamental Principles, the developed plan should:
  • Express resolve to establish procedural and educational planning strategies – to gain public commitment to a set of fundamental principles – including ethical responsibilities to be adopted by all – to guide future urban and rural planning

  • Present ethical arguments capable of winning public commitment to the principles of long term sustainability and responsibility for future generations:
  • Call for public acceptance of a planning horizon that extends beyond 2026 to at least 2100, and preferably 2200.
  • Argue for public acceptance of the imperative to plan for a post-carbon era.
  • Argue for public commitment to plan for and live within eco-regional carrying capacity limits.

Planning Procedure, the developed plan should:

  • Call for public submissions on alternative structure plan concepts for greenfield sites.
  • Outline plans for submitting alternative structure plans to post-carbon era sustainability tests and comparative analyses in order to inform public choice.
  • Outline strategies to engage public in democratic deliberation to (1) determine consent for the basic principles needed to guide evaluation and choice of alternative structure plans (2) decide on structure plans
  • Outline plans to advance social methodologies for participation and technical methodologies for calculating eco-regional carrying capacity, and holonic footprinting (see explanation herewith) in order to inform decision making on structure plans. Outline plans to engage local/global partnerships and collaborations to undertake the research, and indicate the timeline for research completion.
  • Outline action goals to engage educators in all sectors – schools, universities, communities, NGO’s, government agencies and corporations – to facilitate collaboratively the social learning and deliberation on the scale required (so that key players can anticipate the role they will need to play.

Greenfield Structure Plans, the developed plan should:

  • Convey the known alternative conceptual options for guiding development of the structure plans (including the Holonic Ribbon Development option as sketched herewith), and provide links to websites that provide developing analyses and discussion forums around each of the options.
  • Outline plans to engage authorities and academic institutions to undertake suitability mapping and start-up siting for the development and demonstration of alternative planning models that offer promising long term sustainability prospects. (Wildman, 2008)


Negentropic Futuring..

"It was Plato who introduced 'the division between those who know and do not act and those who act and do not know'", Paul Wildman explained in his article in the Journal of Futures Studies. "After Plato in the West we have doggedly followed a staunchly mechanist view, identified with Newton, that 'The Universe was a mechanical one whose order was maintained by a distant God'. Newton in fact wrote more on alchemy than mathematics: he saw the universe enlivened by emotion and love. These works remain unpublished. The results of this split are readily seen today in terms of the specialisation of skills, separation of academia from actual social change projects, separation of producing from consuming e.g. we are moving rapidly away from being 'prosumers' - having our own gardens, making our own clothes and other bush mechanic type activities. Arendt (1963) claims this is the challenge for modernity: to re-braid thinking and doing.

In today's complex and turbulent world it is vital to have futurists who can collaborate on collective projects, focus on action codified in exemplar projects and validate actions towards a better world. Unfortunately, current 'education' systems focus almost exclusively on the individual learner and have separated the learner from the praxis of the lived life. Furthermore, classrooms separate the learner from design, production and integration of learning into community life. Overcoming this separation of thinking and doing is one of the key challenges for modernity in future, in particular.

We may be able to meet this challenge as innovative individuals who look forward wisely and solve collective problems today through applying ingenuity with what is available, thus integrating thinking, doing and being in what in ancient times was called poiesis.Human knowledge of neg-entropic processes is urgently needed to avoid extinction. Sir Isaac Newton referred to the basic universal physics as a profound living philosophy to balance the mechanical description of the universe. This has become known as ethical physics and is known today through the logic of life viz. fractal logic the logic of neg-entropy. The holographic universe that such an approach begets and in turn begets it, is infinite, open, evolutionary and ethical – the new logic. This new logic needs to become the model for our social sciences such as economics. (Paul Wildman, Ph.D.)



Interacting & Teaching in Social Networks; Gender Reunion; Makers, Producers and Servers, Communicative Action, Learning in Action; Action Research; Social Negentropy. An integrated politics of partnership no longer splits off the "private sphere" from the "public sphere" or "women's rights" and "children's rights" from "human rights." The personal is political.

Some characteristics of social neg-entropy are:

Giving (in that giving from the heart without necessary expectation of return generates good will – an esoteric form of neg-entropy)
· Empathy (care and concern for others health and well being as well as yourself)
· Net energy creation (as contrasted to an energy sink)
· Organologic (such as diversity encouraging, fractal geometry, spectral-reserve, self-organisation, recursiveness)
· Diversity harmonising; Conformity centralisation
· Informal/outside the box (in that all the formal economic structures are now seriously entropic and generally shrink wrap any within house initiative); not one best way; the whole is more than the sum of the parts, neg-waste (another word for entropy)
· Trans rational from either or to either and ie. towards the theory of the included middle where something can be both a and b rather than only a or b – with no middle overlap
· Replacing black with green letter law – this means being rewarded for what we will do right tomorrow and not punished for what we did wrong today. Wildman (2003).



Wider and Deeper Global Networking; Learning Circles; Emotional and Action Learning

Value is viable and thus valuable neg-entropic complexity and evolution may be seen as the increasing of diversity within this viable complexity through self-organisation and fractal logic. This will then lead to the emergence of something valuable and potentially viable which can be found by such self-organising fluctuations among the neighbouring possibilities.



Physical Economy and Monetary Economy; Fractally Embedded Self-Reliant Economic and Political Systems; Creative Partnership Futures



Positive Sum Situations; Intentional Community; Anticipating Emerging Issues; Deliberative Democracy

Tocqueville 1825 identified a form of oppression as 'mild despotism', which he saw as erosion of liberty far more serious than violent form of despotism characteristic of feudal societies. Corporate feudalism rolls back the world clock by imposing propagandized groupthink of the lowest common denominator:

'it covers society's surface with a network of small, complicated, painstaking, uniform rules though which the most original minds and the most vigorous souls cannot clear a way to surpass the crowd: it does not break wills, but it softens them, bends them, and directs them; it really forces one to act, and constantly opposes itself to one's acting; it does not destroy, it prevents things from being born; it does not tyrannise, it hinders, compromises enervates (deprives, weakens), extinguishes, dazes, and finally reduces each person to being nothing more than a herd of timid and industrious animals (robots?) of which the government is the shepherd.' Young, T. (2001). How to Loose Friends and Alienate People. London: Abacus. Pg 38



Self-Organizing Chaos, Order and Negentropy.

We may be able to organize boundary conditions under which evolution on earth can continue. These boundary conditions are therefore no longer purely biological they have evolved to be culturological. The spreading of this logical insight about the primacy of mental and cultural evolution is the key task, which, we have to fulfill in a hurry, and globally. We need a Socio-Cultural Neg-Entropic Innovation Process and we only have a generation to do it.

Such a Neg-Entropic Social Innovation Process (NESIP) needs to focus on:
· Global Governance
· Global responsiveness to socio-cultural events and acts of terrorism
· Zones of Social Innovation – resorced e.g. through private philanthropy or the UN
· Strong commitment to improve the health and well being of all people and peoples
· The Physics Of Love ennobles relationships between living entities and enriches our planet leading to a deeper respect for all life and what supports it. This way of being is called 'relatio' where relationships, as a way of knowing, become neg-entropic. Wildman (1996)


Evergreen Revolution; Metafuture; Compassionate Community; Collective Responsibility. Futuring means bringing proactive concrete responses to future issues into present-day operation. Rebraiding thinking and doing, this approach is suitable to present day challenges derived from global issues. This ancient approach to futuring demonstrates a better tomorrow today.


Scientists throughout the world working at the cutting edge of human survival technology are now seeking a multidisciplinary solution to the social, economic and environmental crises threatening us all. There is a desire in Western culture to try, in some way, to enhance human values. Clearly, waste-based Western technology and over-consumption is now systematically causing the destruction of human values and the degradation of the global environment. More holistic worldviews of science and technology (Poetry Science; Science-Art; Freestyle Multimedia; Know-Brow Art) can lead toward viable visions of an optimistic future.

Recent major scientific discoveries have been made which demonstrate that the living process is indeed associated with a very complex infinite universal energy system. New understanding of complexity and self-organization in nature, nature's own means of self-assembly, reveals its geometrical basis. This new paradigm, rooted in Chaos Theory, Complexity and Holographic Theory, also identifies the geometrical logic base that retrieves the lost ethical and humane physics value system.

We can use this scientific knowledge to construct a global human survival technology of unimaginable wealth, resources and human opportunity. The catalytic properties of art have been identified as the essential ingredient needed to provide the opportunity for this human survival technology to be developed. Artists actively demonstrate the environments of the future and create new valuecosms. Biotech and cosmotech are less likely than infortech to be disruptive over the next 30 years.

Human survival cannot be rooted in entropic theories of destructive physics logic from which technology and global economic rationalism is derived. We need a holistic, negentropic paradigm to support an optimistic vision of the future and radically new adaptive survival technologies.

We need to build better environments not "better" humans. The emergence of the valuecosm has reemphasized the value of the human teachers who can help us to become independent thinkers, and of education systms that help us to make decisions for ourselves in ways we never did before, and to understand the benefits and limitations of the advice we get from others, whether human or computer.

In an era of unprecedented accelerating change, there are individual, social, economic, ideological and physical menaces to long-term sustainability. Human society is not yet technologically powerful enough, economically rich enough nor politically united enough to afford a worst case attitude. But we can imagine a paradigm based in fractal logic for accelerating universal change.

Human survival technology must link life to an aspect of infinite universal reality.
The culture shock associated with collapse of the entropic paradigm is enormous. The issue embraces fundamental human ethical values, and sooner or later it must enter the international legal system on behalf of global human survival. Already the United Nations University Millennium Project, South Pacific Node, American Council, has fully endorsed the concept of using Creative Physics fractal logic for the cause of global world peace and such an awareness is growing via the internet.

In 1999 Science-Art Research Centre of Australia published a paper entitled THE ENGINEERING OF GLOBAL DEMOCRACY, written by its engineer and prefaced by a former Professor of Life Sciences at NASA. The thrust of the paper was about using a fractal logic filter to obtain a human survival technology from information overload. A copy of this publication was sent to 100 famous engineers and scientists throughout the world. The replies to the Centre's publication revealed that enough scientists are working at the cutting edge of Creative Physics Science-Art research to implement the human survival technology. In particular, we were amazed that the chief scientist to Britain had been warning for several years that any country or government which did not realize how to use fractal logic to obtain new technology from information overload would become losers in the 21st Century. (Pope 2003).



Environment 2.0: Through Cracks in the Pavement
Leonardo Guest Editor: Drew Hemment

The second call for papers of the Leonardo special project Lovely Weather: Artists and Scientists on the Cultural Context of Climate Change seeks new cross-disciplinary thinking on sustainability in urban environments, with a focus on creative intervention, social change and non-Western perspectives.

In urban environments we are separated from the consequences of our actions as surely as the tarmac of the road cuts us off from the earth beneath. This physical boundary encourages a phenomenological separation. It is also a symptom and a driver of a global reliance on the private car and fossil fuel. But between the cracks in the pavement, another world flourishes---local activism, recycling, environmental collectives, permaculture, urban gardening.

Artistic and social projects can widen the cracks in the pavements. Such creative innovations might be artworks, social entrepreneurship, scientific intervention or innovations that harness everyday creativity. They might seek to decode the complex relationships between people, nature and technology in urban settings. Or they might be conceived as interventions that can help contribute to profound social change, or suggest alternative possibilities for or critical perspectives on sustainability.

A new relationship is emerging as computing migrates into the environment. When the Earth is mapped, tagged and digitized, it ceases to be inert raw material and becomes instead navigable, computable and manipulable. How will this affect the way that industrial societies have viewed the environment as a resource to be exploited and tamed?

Leonardo is soliciting texts that document the works of artists, researchers, and scholars involved in the exploration of sustainability in urban environments. Themes and issues may include:

- Sustainability in urban environments
- Ubiquitous, pervasive, locative and mobile communication technology
- Growing community
- Sowing seeds of social change.

Linked activity includes an Urban Climate Camp forum at ISEA2008 in Singapore in August 2008, and an exhibition and workshop at Futuresonic 2009 in Manchester , U.K. , during May 2009, Submissions are welcome in all linked strands of activity.

Authors are encouraged to submit manuscripts or proposals to Leonardo submission guidelines can be found of Leonardo On-Line:

For more information on Leonardo special project Lovely Weather: Artists and Scientists on the Cultural Context of Climate Change:

Pope, Robert (2004), Blueprint for Survival: How to Avoid Extinction, Science-Art Research Centre.
Pope, Robert (2001), Science-Art and Global Human Survival Technology, Science-Art Research Centre.
Wildman, P. (2003). Economics for a Wriggling Universe: Economics and the Science For Ethical Ends. Human Science Technology - Harnessing Negentropy for Human Survival, Uki, NSW, Prosperity Press. 30pgs

Wildman, P., Socio-Economic Guidance from an Infinite Universe, in Human Science Technology. 2004: Prosperity Press, Brisbane. p. 35.